Case Study: Munim × 10Div
How We Scaled Munim’s SaaS Platform with Custom WordPress Development
We engineered themunim.com with technical SEO, Core Web Vitals, and conversion pathways, a WordPress approach built for SaaS and service brands that need organic traffic and qualified leads.
- Serving Ontario, BC, Alberta & beyond
- 150+ Projects Delivered
- Performance Focused
- Secure WordPress Solutions
Key Results Delivered
Public outcomes Munim reports today
Results Munim reports publicly after our engagement.
Project Story
Empowering businesses with smarter accounting
Munim is a cloud-based accounting, billing, and GST platform for SMEs, CAs, and tax professionals. 10Div engineered themunim.com for product storytelling, technical SEO, performance, and trial conversion, work that transfers directly to SaaS and B2B marketing sites.
ClientMunim (Munim ERP Pvt. Ltd.)
IndustryFinTech, Accounting SaaS / GST
Tech Stack
Custom WordPress theme & growth stack
- WordPress
- PHP
- MySQL
- ACF
- WP Rocket
- GA4
Duration8-month build · Partnership since 2022
Delivery10Div (London, ON)
The Challenge
Problems we solved
Challenges we needed to solve before Munim’s marketing platform could scale.
-
Poor Performance Heavy assets and interactive modules hurting LCP, INP, and mobile Core Web Vitals.
-
Plugin Conflicts Outdated platform with heavy plugin dependency causing regressions and brittle releases.
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SEO Issues Low organic visibility, weak content structure, and missing E-E-A-T / schema signals.
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Scalability Multi-product expansion without clear information architecture or reusable components.
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Analytics Gaps Lack of proper analytics, UTM consistency, and conversion tracking for trials & demos.
Our Approach
Stack we shipped
Robust architecture for speed, security & scale.
Users
Product users worldwide
Cloudflare
Faster pages & safer traffic at the edge
Load Balancer
Stable traffic under growth spikes
WordPress
Custom theme built for marketing teams
Redis Cache
Quicker loads, fewer abandoned visits
MySQL Database
Reliable content structure at scale
CDN
Fast delivery for global audiences
Analytics
Clear tracking for demos, trials & leads
Process
From strategy to success
1
Discovery
Audit products, SEO & funnel gaps
2
Strategy
IA, schema & performance budgets
3
Design
Product storytelling & CTA systems
4
Development
Custom theme & modules
5
Optimization
CWV, caching & SEO tools
6
Launch
Tracking, QA & growth
Performance & Growth
Engineering focus: speed, scale & conversion
How we approach Core Web Vitals, caching, and scale on WordPress SaaS marketing sites. Verified PageSpeed, CrUX, or GA4 numbers are published only with client approval.
Performance Approach
49
Before
90
Target
Platform Scale
100,000+
Businesses (public)
Product scale signal
Businesses (public)
JanFebMarAprMayJunJulAug
Load Strategy
Faster every request
BeforeHeavy
AfterLean
LCP prioritized, assets deferred
What We Delivered
Enterprise WordPress, end to end
The same capabilities we offer through WordPress development, SEO services, and digital marketing.
01
Custom WordPress Development
Theme & components for Munim’s multi-product SaaS funnel, built for marketing teams that ship often.
02
SEO-Friendly Website Architecture
Schema, breadcrumbs, author E-E-A-T, and tool pages built for organic discovery in competitive search markets.
03
WordPress Performance Optimization
Critical CSS, LCP strategy, WP Rocket & ACF caching so pages stay fast as content grows.
04
Advanced Analytics
UTM-aware signup URLs and trial / demo event hooks for clearer lead attribution.
05
Content Strategy
Blog, category & author templates built for scale and long-term SEO content.
06
Security & Privacy Hygiene
Lean headers, hardened forms, and safe cache patterns aligned with modern privacy expectations.
07
Scalable Infrastructure
CDN, Redis-ready caching, calculator & lead tools for growth without fragile releases.
08
WordPress Maintenance
Ongoing performance hygiene and conversion support after launch.
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Client testimonial
What Munim’s CEO says
I had the pleasure of working with Bharat & his team on a recent website project. Their commitment to the project’s success, responsiveness, and attention to detail were second to none. The website they delivered exceeded my expectations, and I’m extremely grateful for their outstanding work. I highly recommend Bharat for anyone seeking a top-notch website developer.
Why work with us
Why Canadian businesses choose 10Div
Buyers look for trust, measurable results, clear communication, and a team that understands competitive search markets. The Munim build shows how we ship SEO-first, performance-led WordPress sites that turn traffic into leads.
- Dedicated WordPress experts for Canadian businesses
- SEO-first development with schema, IA, and Core Web Vitals budgets
- Fast hosting patterns, CDN, caching, and security hygiene
- Accessibility-minded UX and privacy-conscious forms
- Transparent process, fast turnaround, and ongoing WordPress maintenance and support
- Search optimization shaped for real markets, not generic global templates
How we build
Our approach to WordPress development
The Munim build follows the same discipline we use on every custom WordPress engagement: clear architecture, performance budgets, and a site that stays maintainable after launch.
Custom development
Information architecture, conversion paths, and a theme marketing teams can extend without fragile plugin stacks. Reusable components, calculators, lead tools, and templates built for scale.
Performance & SEO
Core Web Vitals budgets early, LCP first, safe caching under growth. Clean URLs, schema, internal linking, and crawlable landing pages that help demos and trials get discovered.
Security & maintenance
Lean headers, hardened forms, CDN-ready delivery, and ongoing WordPress hygiene so the marketing site grows with the product instead of fighting it.
Frequently Asked Questions
What was the Munim project about?
A WordPress marketing website engagement covering custom theme development, technical SEO, Core Web Vitals, product landing pages, and conversion tooling for Munim’s accounting & GST SaaS.
Is this relevant for Canadian companies?
Yes. The same technical SEO, performance budgets, SaaS landing architecture, and conversion tracking apply to B2B and SaaS funnels competing in Canadian search.
Do you offer WordPress development locally?
Yes. 10Div is based in London, Ontario and delivers WordPress and web projects for local and national brands. See our WordPress development and web development pages for how we work.
What results can you publish publicly?
Munim publicly reports 100,000+ registered businesses, 1K+ reviews (4.9/5), sub-5-minute support, and up to 70% operational efficiency. Website analytics (organic traffic, rankings, PageSpeed) need client approval before we publish them.
What services did 10Div provide on Munim?
Custom WordPress development, technical SEO/schema, LCP/INP engineering, UX, calculators/tools, and conversion enablement, alongside the same craft we use for SEO services and performance work.
How long did the Munim build take?
The core website build ran about 8 months. The partnership has continued since 2022 with ongoing optimization and growth support.
Can you help with digital marketing after launch?
Yes. Many clients pair the website with ongoing digital marketing so SEO, content, and paid channels reinforce the WordPress foundation.
Do you support accessibility and privacy requirements?
We design with clear structure, keyboard-friendly patterns, and privacy-conscious forms. AODA-aware UX and modern privacy expectations stay in scope during planning and QA when the audience requires them.
How do we start a similar project?
Book a free 30-minute strategy call. We review your goals, current site, and search opportunity, then outline a clear WordPress and SEO plan with no obligation. Contact 10Div or browse more case studies.
Next step
Ready to turn more visitors into customers?
Free 30-minute strategy call. No obligation. Technical SEO, Core Web Vitals, and SaaS storytelling, the same approach we used for Munim.
Book a Free Strategy Call