Case Study: FindBestDegrees × 10Div
How We Built FindBestDegrees into a Scalable Education Content Platform
We engineered findbestdegrees.com as a WordPress publishing system for degree research, scholarships, careers, and student resources — with technical SEO, Core Web Vitals, and content architecture built for hundreds of program pages.
- 450+ Degree & Guide Pages
- SEO-First Content Architecture
- Authors & Editorial Standards
- Performance-Focused WordPress
Key Results Delivered
Public platform scale today
Scale signals from the live FindBestDegrees sitemap and site structure.
Project Story
Helping students find the right degree path
FindBestDegrees.com is an education research platform covering bachelor’s, master’s, PhD, associate, certificate, and doctorate programs, plus scholarships, financial aid, careers, and student resources. 10Div built the WordPress foundation for program discovery, editorial trust, and long-term organic growth.
ClientFindBestDegrees.com (FBD)
IndustryHigher education media / EdTech publishing
Tech Stack
Custom WordPress publishing stack
- WordPress
- PHP
- MySQL
- Custom CPT
- Yoast SEO
- GA4
Project ScopeSite architecture, templates, SEO scale, ongoing growth
Delivery10Div (London, ON)
The Challenge
Problems we solved
Challenges we needed to solve before FindBestDegrees could scale as a trusted degree research destination.
-
Complex Degree Taxonomy Associates through doctorates, subject hubs, scholarships, and resources needed clear IA without dead ends.
-
SEO at Content Scale Hundreds of similar program pages risked thin content, cannibalization, and weak internal linking.
-
Trust & E-E-A-T Education buyers need visible editorial standards, authors/experts, and transparent disclosures.
-
Performance Under Load Large page inventory and media-heavy guides required caching, CWV discipline, and lean templates.
-
Conversion Paths Program research had to connect cleanly to newsletters, careers, advertising, and inquiry flows.
Our Approach
Stack we shipped
Publishing architecture for speed, crawlability & editorial scale.
Students & Researchers
Degree seekers exploring programs online
CDN / Edge
Faster pages for national U.S. traffic
WordPress
Custom templates for degree & hub pages
Content Model
Degrees, careers, authors, resources
MySQL Database
Structured content at publishing scale
Caching
Lean templates, fewer abandoned visits
Yoast / Schema
Sitemaps, meta, crawl-friendly structure
Analytics
Tracking for research journeys & leads
Process
From strategy to success
1
Discovery
Audit taxonomy, SEO & content gaps
2
Strategy
IA, templates & E-E-A-T plan
3
Design
Program hubs & research UX
4
Development
Custom theme & CPT modules
5
Optimization
CWV, sitemaps & internal links
6
Launch
QA, tracking & content growth
Performance & Growth
Engineering focus: speed, crawlability & conversion
How we approach Core Web Vitals, caching, and SEO scale on large WordPress education sites. Verified PageSpeed, CrUX, or GA4 numbers are published only with client approval.
Performance Approach
49
Before
90
Target
Content Scale
450+
Pages (sitemap)
Publishing scale signal
Pages (sitemap)
AABAMAMBAPhDAidCareersBlog
Load Strategy
Faster every request
BeforeHeavy
AfterLean
LCP prioritized, assets deferred
What We Delivered
Education publishing WordPress, end to end
The same capabilities we offer through WordPress development, SEO services, and digital marketing.
01
Custom WordPress Development
Theme and templates for degree hubs, program pages, scholarships, and resource content.
02
SEO-Friendly Architecture
Crawlable IA, Yoast sitemaps, internal linking patterns, and schema-ready layouts for competitive education queries.
03
Performance Optimization
Critical rendering path work, caching strategy, and Core Web Vitals budgets for large page inventories.
04
Authors & E-E-A-T
Authors & experts surfaces plus editorial values pages that support trust for students and Google.
05
Careers & Custom Types
Career opportunity templates and structured content types beyond standard blog posts.
06
Conversion Enablement
Paths for newsletters, advertising disclosure, contact, and partner inquiry without cluttering research UX.
07
Content Operations
Reusable patterns so editors can ship new degree and scholarship pages consistently.
08
WordPress Maintenance
Ongoing performance hygiene, SEO support, and platform improvements as the catalog grows.
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Client perspective
Built for academic integrity
The foundations of our content development here at FindBestDegrees.com are academic integrity and journalistic excellence. Our editing standards and methods are driven by our mission to provide our readers with dependable, accurate, and insightful information.
Why work with us
Why publishers choose 10Div
Content businesses need trust, measurable organic growth, clear communication, and a team that understands competitive search. FindBestDegrees shows how we ship SEO-first, performance-led WordPress platforms that scale without breaking.
- Dedicated WordPress experts for content-heavy publishing sites
- SEO-first development with schema, IA, and Core Web Vitals budgets
- Fast hosting patterns, CDN, caching, and security hygiene
- E-E-A-T friendly templates for authors and disclosures
- Accessibility-minded UX and privacy-conscious forms
- Transparent process, fast turnaround, and ongoing WordPress maintenance
How we build
Our approach to WordPress development
The FindBestDegrees build follows the same discipline we use on every custom WordPress engagement: clear architecture, performance budgets, and a site editors can grow after launch.
Custom development
Information architecture, hub templates, and a theme editorial teams can extend without fragile plugin stacks. Reusable patterns for degree, scholarship, career, and resource pages.
Performance & SEO
Core Web Vitals budgets early, LCP first, safe caching under growth. Clean URLs, sitemaps, internal linking, and crawlable landing pages that help programs get discovered.
Trust & maintenance
Author surfaces, editorial policy pages, hardened forms, CDN-ready delivery, and ongoing WordPress hygiene so the catalog can grow without fighting the platform.
Frequently Asked Questions
What was the FindBestDegrees project about?
A WordPress education publishing engagement covering custom theme development, degree and resource page architecture, technical SEO, Core Web Vitals, authors/editorial trust surfaces, and conversion paths for FindBestDegrees.com.
Is this relevant for Canadian companies?
Yes. The same technical SEO, performance budgets, content IA, and conversion tracking apply to publishers, SaaS, and service brands competing in local and national search. 10Div is based in London, Ontario and works with brands across the country.
What does the live site cover today?
FindBestDegrees publishes degree research across associates, bachelor’s, master’s, PhD/doctorate, certificates, scholarships, financial aid, careers, and student resources, with 450+ pages visible in the public sitemap.
What services did 10Div provide?
Custom WordPress development, SEO-friendly architecture, performance engineering, E-E-A-T/editorial support surfaces, custom content types, and ongoing platform support, alongside the same craft we use for SEO services.
How do you handle SEO for hundreds of similar pages?
Clear templates, unique intent per URL, disciplined internal linking, sitemap hygiene, and editorial guidelines that prevent thin or duplicate program pages.
Can you help with digital marketing after launch?
Yes. Many clients pair the website with ongoing digital marketing so SEO, content, and paid channels reinforce the WordPress foundation.
Do you support accessibility and privacy requirements?
We design with clear structure, keyboard-friendly patterns, and privacy-conscious forms. AODA-aware UX and modern privacy expectations stay in scope during planning and QA when the audience requires them.
How do we start a similar project?
Book a free 30-minute strategy call. We review your goals, current site, and search opportunity, then outline a clear WordPress and SEO plan with no obligation. Contact 10Div or browse more case studies.
Ready to turn more visitors into customers?
Free 30-minute strategy call. No obligation. Technical SEO, Core Web Vitals, and content-scale WordPress, the same approach we used for FindBestDegrees.
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